Casual web surfers may not be able to tell whether or not a web page is optimized for search engines.  But business owners can see the net result in the constant flow of traffic to their websites.  Search engine optimized web pages are designed to attract web searchers using a combination of techniques that include quality content writing as well as technical skills such as Html coding and keyword research.

“Writing for the web is not the same as writing for print media like a newsletter or magazine.  An effective SEO writer has to know how to write well to attract readers, as well as be able to handle the technical elements that attract search engines,” says Audre Hill, head writer and owner of WritersGreen.com.

Search engine spiders read Html code, so part of the skill set for SEO copywriting is the ability to code as well as craft readable sentences.  And since the search algorithms change on what seems like a daily basis, it’s imperative to keep up with what Google, Yahoo and Bing are developing behind their closed doors.  Then there’s the keyword research: combing through and compiling lists of words and phrases, then running mathematical models to predict their power to pull traffic

“It can be a real mental workout for both the right and left sides of the brain It can be a real mental workout for both the right and left sides of the brain to write compelling SEO content.  Some keywords, like “lawn care organic”, are difficult to work into readable copy.  But fortunately, I enjoy the challenge, especially when I know it’s helping another small business to succeed,” says Ms. Hill.

For more information about SEO copywriting, use the email form at http://www.WritersGreen.com/contact/.

Contact:
Audre Hill
inquiry@writersgreen.com
530-554-2531
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