3 Ways Online Press Releases Can Help Green Real Estate Professionals Get More Clients

If you’re a green real estate professional who specializes in eco-friendly and sustainable properties, online press releases can be especially effective at helping clients find you. Here are 3 ways  well-written search engine optimized (SEO) press releases can help.

1. If you offer specialized services (as an Eco Broker, for example), or hold professional designations, such as NAR’s Green Designation, use an online newsroom to aggregate your news releases.  It will be easier for journalists to write about your topic or quote you in a story when they can find all of your pertinent information in one place.  Create your online newsroom on your own site, or subscribe to a social media newsroom option.  As you publish more press releases over time, the newsroom will gain momentum as an authority source for your keywords.
2. Trending topics and current events are getting preferential treatment in Google’s search results, according to their official blog. That means regular online press releases announcing ‘local trend’ reports are a great way to keep your market informed as well as keep your name in mind as the local expert.
3. Since people use keyword phrases to search for information online, the more green living websites your name appears on, the more likely it is that go green buyers and sellers will find you. Websites that publish news feeds use online press releases for content. So make sure you include relevant eco-friendly and local keywords in your news releases so they get published on the sites your prospects visit.

If you’re not familiar with researching keywords, optimizing web pages with them, or using them when writing press releases, there are a multitude of online resources ready to help (BusinessWire and PRWeb are good places to start). Or you can hire a professional press release writer who has real estate industry experience and knows how to write for the web. Click on this link to get started using online press releases to build your brand and promote your green real estate services.