SEO Article Writers: Keys to Free Web Site Traffic

First…what SEO article writers are not.
It’s helpful to define some terms, since SEO article writers are a very specialized breed. SEO means search engine optimization (more about that later). And the articles we’re talking about here are the kind used for “article marketing”, which means they’re used to generate free web site traffic.

They’re not the same kind of feature articles that you would read in The New York Times or Oprah’s magazine. (Although, a good SEO article writer could easily write an SEO feature article…or an SEO web page for that matter…we’re just not talking about that kind of web content here.)

Articles used for article marketing are usually between 250 – 500 words long. They have a “bio box” in or after the last paragraph, which points the reader to a product sales page or a web site that has more detailed information.

Beware of cheap article writers.
The quality of the content for article marketing varies quite a lot, depending on the ability of the article writer. Some people try to save time and money by publishing “thin” articles. But they don’t get good free web site traffic results: Google doesn’t like them because they don’t contribute useful content to the web.

“Thin” articles are poorly written and researched, have lots of grammar and syntax errors, and are often just paraphrased from other article directories. In the early days of the web, they pulled traffic simply because there was so little content. Back then, every web page and article was new and interesting, whether it was well written or not.

But the internet has grown and matured. Websites and web surfers have become more sophisticated. The competition for eyeballs and clicks has become more intense. When people are using search engines to find products or services to buy, they’ll click away from content that’s boring or barely readable. This is where a well written SEO article comes in.

What are SEO articles?
First, your SEO article will be written to attract targeted web traffic. By doing careful keyword research for SEO, readers interested in your topic will be able to easily find your article when they use search engines like Google or Yahoo.

Compared with articles that aren’t optimized, your article will have higher search engine ranking. It will show up in the top results of the search pages, because it’s optimized for the exact search terms, or keywords, that your readers are using.

For example, if you’re selling “koi pond pumps”, your SEO article will have the keyword “koi pond pumps” in its title and somewhere in its first couple of sentences.

Next, your SEO article will be well written, with good grammar and syntax. These elements are the basis for creating your site’s authority and credibility, which will determine whether or not your readers feel comfortable following your recommendations.

A good SEO article will be well researched, and provide interesting and entertaining information that’s relevant to what people are searching for. They’ll want to stay on the page and read what you have to say. They’ll want to look around your site for more great content, or follow your recommendations as a trusted authority.

Natural search engine optimization is hands-free.
Really, a quality SEO article writer is an internet marketer’s dream come true. Each article is a one-time investment in long term free search engine traffic. Spend the time (and money) to do it properly, and your SEO article will work for months or years after you publish it, delivering free search engine traffic to your web site while you golf or sleep.

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