SEO Press Release Campaigns

What do savvy business owners know about SEO press release campaigns?  They know that marketing is not an activity that’s done just once — it’s ongoing. No one expects to just one AdWords ad or one promotional article to create leads forever. But for some reason, it’s a common misconception that one press release will create enough publicity and traffic to last a year.

If you’ve been thinking that way, you’ve been thinking too small and short-circuiting your marketing efforts.

Well then, what does work? A steady feed of search engine optimized press releases that get distributed around the web — to press release sites, to websites looking for news to publish in your niche, and to search engines like Google, Yahoo and Bing which jump to publish news items as soon as they hit the web.

That’s where online press releases outshine articles as marketing tools. Articles rarely, if ever, appear in Google News. But press releases ARE news by definition. So if you have a newsworthy story, your company’s name could easily start appearing in the online news feeds for the whole world to see.

The Know, Like and Trust Factor

This kind of regular publicity can brand your business so that your company name becomes familiar to your prospects. They start to feel like they know you. And when stories about your company repeatedly appear in the news, it’s much easier for prospects feel like they can trust you. So news releases can eliminate 2 of the 3 barriers standing between your company and a new sale, and make the job of selling easier for you.

During the weeks that your news is not so sensational, SEO press releases can still make your company look like people are talking about it all over the web. Links to your website start appearing in the news feeds, and on the websites that subscribe to those news feeds.

Authority, Organic Traffic and Assets

Those links make your website look important in the eyes of the search engines, so they start to select your website’s pages to serve up to people who search using the keywords you target. Your web pages start appearing on the first page of the search results pages (SERPs) for your key phrases. And your site starts naturally attracting visitors, with no additional spending for ads. That’s the beauty of search engine optimization when it’s done right.

Here’s the bottom line. Pay Per Click ads are an expense. When you stop paying, the ads disappear. Quality search engine optimized press releases are assets. Each one contributes to your web traffic for months, and sometimes years to come.

You can get 10 of them — a full two-month campaign — for the cost of a one-week Pay Per Click campaign. And your news releases will still be on the web sending traffic when the campaign is done.