SEO Copywriting Services
Not all writers make a distinction between SEO content writing and SEO copywriting — but I think it’s important. And when you read what I have to say, you can decide for yourself whether the difference makes sense to you…and for your business.
Here’s what they have in common: the SEO — or search engine optimization — based on relevant keywords is still similar. For both types of writing, I research keywords using online tools to find out what search terms people are using in your industry.
But here’s where they start to differ: in addition to the standard market or niche keyword research, I do even more research for SEO copywriting.
It includes a 60-minute one-on-one phone interview with you, the business owner.
During out call, I’ll discover phrases your clients and customers use, and I’ll find out how your business is different from your competition. In other words, what makes your business special.
This is a different kind of research than scouring the web for facts to educate people about the features of your product or service. And its a different kind of writing – more subjective, more nuanced — persuasive without being pushy, connecting with people’s emotions rather than just their minds.
As a small business owner, you have tremendous impact on how customers or clients experience doing business with you — what it ‘feels’ like for them. The feeling is an important part of what you bring to your business – and what differentiates you from your competition.
These pages are designed to allow your personal vision for your business to shine through. They will be keyword targeted. And they’ll help your website visitors reach the conclusion that they want to do business with you — without a hard sell.
One web page of SEO copywriting starts at $150 – just click on the link to purchase.
(If you’d like to discuss it first, contact me to set up a complimentary 15-minute phone consultation.)
