Services

Small business owners, web designers and developers, consultants, solo professionals, authors, coaches and speakers have been coming to me for custom content and WordPress services since 2008.

I’m a small business owner, too, so I’m sensitive to keeping budgets in line. I like to find ways to make things affordable for my clients.

Experience has shown me that a one-on-one conversation is the quickest, most effective way to uncover affordable pathways to success for custom projects.

After you read about my services below, I encourage you to contact me. I’ll lay out a scope of work, and create some options to help you reach your business  goals.

Press Release Writing & Content Marketing Packages

Press releases are content marketing basics — and a good way to try me out for larger projects. A well written press release can handle a lot of  jobs for a small business or solo professional, from promotion to visibility to reputation management to brand-building.

Online press releases become content assets when they’re used in an ongoing strategy. They add visibility and credibility to an individual, a company or a brand.

My press release writing strategy is to aim for both publicity and the journalistic standards that can grab media attention.  For online distribution, I also stick to Google’s recommended best practices for handling links.

For a single press release, my rate is $150. (Order here.)

  • Add online distribution starting at $35 for the basic plan at SBWire.com. Rates increase from there, depending on the distribution site. I usually use SBWire, WebWire or PRWeb.
  • Add a custom media list and custom distribution starting at $100 per hour.

For packages or other types of content marketing that deliver the best return on your investment, contact me. We can talk about about strategies for building your online assets and your business.

WordPress Optimization and Management

My first WordPress site launched in 2006, and I’ve been an evangelist ever since.

(If you don’t have a WordPress site, and you wonder why your business needs one, contact me — I’ll be happy to help you see the light!)

If you use WordPress for your business — or you’re a developer or designer with clients — I can help you add  fresh content, optimize your site, maintain it, trouble shoot it, move it, set it up, etc.

I work mostly with premium themes from StudioPress, Thesis or The Theme Foundry.

My standard rate is $100 per hour.(Order here.)

However, projects often become affordable when they’re reframed into a flat fee. Contact me and let’s discuss your project. (Price is often not the obstacle it appears to be.)